Skip to main content

Facebook is under fire once again — but this time, it's coming from its social influencer



  • Facebook's social media influencers are unhappy with a recent change that de-emphasizes content shared by outside publications in favor of posts from family and friends, according to The New York Times.
  • Many Facebook influencers feel that Facebook has benefited from their presence on the site, and that Facebook has yet to repay the favor with a wide rollout of often-requested features.
  • Facebook, who says professional creators on its platform are still "incredibly important," has reportedly participated in talks with several top social media influencers to see how it can create better creator tools and lines of communication.
Facebook is fielding more complaints, but this time, they're coming from Facebook's social media stars who are calling on the company to do more for its professional creators.
In a series of interviews with The New York Times' Kevin Roose, some of Facebook's top social media influencers said they are unhappy with a recent change made on Facebook that emphasizes stories and interactions from friends and family — what Mark Zuckerberg calls "time well spent" — over that of news outlets and viral videos from social media influencers.
The unprecedented shift in Facebook's algorithm has been a blow to many digital media companies, some of which have had to shut down after relying almost entirely on the social media platform for their readership.
But media companies aren't the only figures affected by Facebook's change. According to the Times, the site's top social media influencers have seen a significant decline in traffic to their pages, as well. While some of the professional social media page managers and viral video creators the Times talked to said they understood Facebook's thinking behind the change to its News Feed, many pointed out that they're also partly responsible for the tremendous growth Facebook experienced in the first place. Some feel that the company has benefited from their presence without repaying the favor in a meaningful way.
Roose writes, "[Facebook's social media influencers] argue that Facebook owes much of its growth to the kinds of entertainment they offer, and that users will spend less time on the social network if it's not shown to them."
Roozy Lee, a social media promoter and online influencer, told the Times that Facebook needed to start treating influencers with more respect. Another influencer with 1.2 million Facebook followers, Dan Shaba of The Pun Guys, described the shift in Facebook's algorithm as "the biggest bait-in-switch of all time" following the company's big push toward viral videos in 2016.
Facebook is aware of the critique, and has reportedly invited several top influencers to private meetings at the company's headquarters to discuss how Facebook can improve influencers' use of the site. The social media company has also been working on additional creator tools, some of which are currently being tested with small audiences.
Labels:

Comments

Post a Comment

Popular posts from this blog

Music connected me with former President Olusegun Obasanjo- Ibitayo Jeje

Call her the female version of the legendary Juju crooner, Ebenezer Obey Fabiyi and you wouldn’t be wrong. She is a devoted purveyor of culture. With her one-of-a kind voice, many couldn’t imagine where highlife music would be without Ibitayo Jeje. What many don’t know is that the gospel highlife diva got her start in a church choir. The singer, entrepreneur and author looks back at various moments of her life, marriage, music and relationship with ex-President Olusegun Obasanjo in this interview with Adedayo Adejobi How did you discover that you are a musician? I didn’t just discover that aspect of me by myself. Before I started singing highlife music, I used to do a bit of everything from Hip-hop, R&B and reggae in my subsequent albums. Someone heard one of my songs in the old album and asked if I had tried singing highlife music. Because I appreciate culture, I got interested and started researching and went back to the studio. One of the songs that I had record...
Post a Comment
read more»»

DONE DEAL!!! Neymar complete heartfelt transfer to PSG

Neymar has become the most expensive player in soccer history after completing his blockbuster transfer to Paris Saint-Germain from Barcelona on Thursday for $262 million. PSG triggered the release clause in the forward’s Barcelona contract, which was more than double the previous transfer record set a year ago when Manchester United paid $116 million for Paul Pogba. PSG said in a statement that the 25-year-old Neymar had signed a five-year contract, until June 2022. PSG said “his arrival into the Paris Saint-Germain family emphasizes more than ever the club’s aims to rise to the top of world football.” Barcelona did all it could to stop Neymar from leaving and had vowed to complain to the UEFA, European soccer’s ruling body, if his seemingly untouchable release clause was triggered. The payment of the clause directly to the club was the second attempt Neymar’s representatives had made on Thursday to break his bond with Barcelona. Earlier in the day, his lawyer, Juan...
Post a Comment
read more»»

What a pity! Man die after eaten poison fried yam while traveling in the express Road.

A middle-aged man from the Local Government Area of ekiti, Niyi olaiya, traveling along edo at the weekend  died after eating yam he bought at the roadside in the express road. A woman from the area had earlier died after eating the yam sold by some market trader at the road of Edo. The man is said to have purchase at the roadblock along the express road  when he was hungry in the public transport and after purchasing  yam which he immediately remove and ate. Sources in the public transport reported that 30 minutes after eating the yam, which the people consider as poison yam , the man started vomiting bloody substance while his stomach started swelling. He gave up the ghost 45 minutes later. people are therefore advised to reduced the rate of eating cooked food along the express road.
Post a Comment
read more»»